SNOWSOUND FIBER AT SIRRAH RESTAURANT NYC

SIRRAH-20250723-1324July 15, 2025 NEW YORK, NY – Sirrah, a new French restaurant and bar from Ryan Harris (September Hospitality) and consulting chef Cody Pruitt (owner of Libertine), opens in the Meatpacking District [1 Little W 12th St, at Hudson St]. Sirrah reimagines the classic French prix-fixe steak frites experience through a distinctly New York lens, offering a four-course, $75 menu featuring playful takes on French classics. Designed by LA & London-based interior architecture design studio Fettle (The Hoxton Rome and Portland, Bar Issi & The Georgian Los Angeles), the 120-seat space embraces a bold maximalist aesthetic, inspired by the opulent atmosphere of a New York supper club.

DESIGN

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Designed by Fettle, Sirrah’s 120-seat space embraces a bold maximalist aesthetic, rich in layered textures, saturated tones, and eclectic detail. Each room is intentionally distinct, offering its own mood, palette, and pace. The design unfolds with a sense of theatrical progression, creating moments of surprise and discovery as guests move throughout the space. The experience begins with a patterned entryway wrapped in fabric, velvet curtains, and deep-toned wallpaper in greens, reds, and charcoal, leading to a ten-seat entry bar with a backlit, hand-painted bar front.

The main dining room features glowing glass chandeliers suspended from the ceiling and is anchored by layers of custom fabrics and upholstery throughout. Touches of burled oak paneling provide subtle contrast to the surrounding textures. Custom-mixed and vibrant fabrics add movement and depth, lending a layered personality to the space. At the rear, a 16-seat private dining room with trellis-wrapped walls offers a more intimate counterpart to the main room. 

Guests can continue into the 24-seat bar, where patterned lounge furniture, low lighting, and a burl oak wall create a moody, transportive energy. A patterned fabric skirt wraps around the bar, topped with a glowing gantry of textured glass. Below, the hidden catwalk introduces a final surprise: a jewel box of black mirrored walls and a plush red velvet booth.

Guests can continue into the 24-seat bar, where patterned lounge furniture, low lighting, and a burl oak wall create a moody, transportive energy. A patterned fabric skirt wraps around the bar, topped with a glowing gantry of textured glass. Below, the hidden catwalk introduces a final surprise: a jewel box of black mirrored walls and a plush red velvet booth.

Sirrah’s high-fidelity audio design is a key part of the experience, created in partnership with House of Sound NYC and outfitted with McIntosh Labs and Sonus Faber equipment—including the McIntosh C55, MI1250, DS200, and 15 Sonus Faber speakers. The result is an immersive, cinematic sound seamlessly woven into the environment. To complete the sensory design, Sirrah partnered with Snowsound to outfit each space with Italian-made acoustic textiles. These sound-absorbing fabrics not only contribute to the restaurant’s layered, upholstered aesthetic but also ensure every room feels sonically rich and fully soundproofed. Sirrah’s branding has been created by creative agency, Mādin.

ADDITIONAL DETAILS

Sirrah is open for dinner seven days a week from 5PM to 1AM, with reservations available via OpenTable. For more information and reservations, please visit sirrahny.com and follow @sirrahnewyork.

Press Contacts:
Mona Creative
Georgia Vickerson
georgia@monacreative.co