There are two central figures in the world of industrial design: the designer and the company. The models of collaboration vary based on the type of company in question, and on its identity, but they are in any case synonymous with the Made in Italy badge. In the case of Snowsound and Caimi Lab – which, since its foundation in 1949, has focused on the concept of research and, therefore, of protecting inventions – the role of the designers, with utmost respect to their inventive autonomy, is directly linked to the constant innovation of technology and process that lies behind every product. Out of this design philosophy comes a specific method: knowledge and original solutions are built together, step by step, with accelerations, afterthoughts, intuitions and new paradigms. Only in this way it is possible to construct a virtuous, ongoing relationship with each individual designer, respecting the role that each person has to play. The same system of the company’s products highlights, on the one side, the identity and general recognition of the brand, and on the other, the individualism of each of the designers involved.
Eleonore Peduzzi Riva
Paul De Feiter